Data-driven ad optimization for Preschool franchise ads:
A preschool chain looking to get more franchisees for their preschool across India, Nepal, Bangladesh
Goal:
Generate more qualified leads at a low cost per lead of people interested in starting their own preschool
Steps taken to create the desired funnel:
With the help of Facebook audience insights and from some inputs provided by the client itself we formulated the following steps
1. Perform customer research & analysis:
The audience for this project is quite broad as starting a preschool franchise requires less investment and less space. Hence we decided to divided the audience into 4 segments to test and check which audience perform better and which does not
2. Test out different languages:
A tier 1 city usually has a lot of preschools within a preschool area and hence people in these cities might not be interested in starting another preschool. However for tier 2 & 3 cities the number of preschools is less & hence more people might be interested in starting a preschool in those cities.
Keeping this in mind we decided to try local languages for different states instead of english as the number of person in tier 2 & tier 3 cities would be more familiar with their local languages as compared to english
3. Tracking & optimization of ads performance:
On the initial run of the ads the amount leads were high and at a low cost, however the quality of leads were not upto the mark. To help sort this issue out we focussed on the following strategy
Test and create multiple ad copies & ad angles and find the best performing ad and eliminate or pause the low or bad performing ads
Add more questions in the form that help filter out the bad quality leads and provide us with quality leads
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From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
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From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Data driven ad optimization for free webinar ads
A makeup artist looking to get sales for her makeup online course using digital marketing.
We have created a webinar funnel wherein people can register and watch the webinar. At the end, they will upsell the makeup online course.
Goal:
Increase webinar registration for the free webinar at a low cost per registration.
Steps taken to create the desired funnel:
1. Perform customer research & analysis:
The goal here is to find an audience that would give us the maximum number of webinar registrations. The data for this has been found using the audience insights tool with the following strategy,
Finding demography of people who are most interested in makeup
Narrowing down the above audience by filtering in people who are not only interested in makeup but also are interested in makeup products
2. Ad tracking and measurement:
To get maximum number of registrations at a low cost of registration it is important to find out the best performing ads and scale them and also eliminate low or bad performing ads. This was achieved by following the below mentioned strategies,
Create & test multiple ad copies & ad graphic with different advertisement angles to target the audience in multiple ways
Find out ads that have high CTR percentage & low cost per registration
Increase budget of ads having high CTR and low cost per registration
Eliminate or pause ads with low CTR and high cost per registration
Repeat the above steps and keep testing
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.