How Our Strategic Automated Marketing Framework For An Established Makeup Artist
Increased 30% Conversion, 4X ROI On Paid Ads, Low Customer Acquisition Rate And Much More. Can Ease Your Pain.
The Story
Our partner Muskan is an established freelance makeup artist. In 2020, due to the pandemic her business got affected. She decided to take her coaching business online and came up with an online course of rupees 1999/-. She was struggling to generate quality leads and create visibility even after doing Live Webinars.
She chose our services of Facebook Ads, Email marketing and tech-enabled services. We created an optimized landing page and automated the marketing and remarketing sequences. The results were beyond expectations. The investment in Ad spend was such that we upscaled selling more courses along with low cost of acquisition per customer.
Spilling the ingredients for our ‘secret soup’.
Our Strategy
- We created an optimized landing page which was user friendly and automated.
- The responsiveness of the page to the prospective client was just in time, so that they felt important.
- We defined and carved the perfect audience base for the business including the age group, demography, spending capacity etc.
- We designed the offer based on the target audience. Our team of experts created catchy Ad copies and visually pleasing graphics, which further helped the business with audience engagement and building trust.
- We automated the live webinar and email sequences before and after the event which helped the business with the conversion rate and customer retention.
What did we do differently?
- We helped them capture the market through omni channel marketing.
- Worked on the look and feel of the landing page to create credibility.
- We showed the ad only to the relevant and specific audience group.
- Worked on the aesthetics of the ad to capture customers’ attention.
Want to generate more sales like the one you just saw?Click the link below and let’s connect to understand how Buzet can fix, transform and scale your business growth by investing your 30 precious minutes with us 🙂