Full Funnel Marketing For A Preschool Franchise Chain

A preschool franchise chain who is looking to get more franchises for their business across India, Nepal & Bangladesh.

Goal:

Develop a strategy to create more brand awareness for the brand as well as get leads of interested people who want to start their own preschool in their locality

Steps taken to achieve the desired goal:

1. Free webinars with industry experts:
The goal here is to target people who have some interest in starting their own business and make them aware of the opportunities available for them as an aspiring entrepreneur who wants to start a business in the education sector with a very low investment. This was achieved by organising weekly or biweekly live webinars with industry specialist on preschool education, how to start a preschool business etc

2. Build a community of aspiring preschool owners:
A free Facebook group was created for people who want to know about how to start a preschool. Here the group members get live webinar where they can directly interact with preschool chain owner and share queries and it answered

3. Convert people who want to start their own preschool business as a Franchisee with our clients preschool brand:
To generate leads for people who are interested in starting their own preschool we used to approach
Convert free webinar & Facebook group audiences to schedule a call with our clients team by mentioning about the clients preschool brand inside the free webinar as well as the Facebook group
Create Facebook leads ads targeting different groups of audiences and collect leads of people who are interested in starting their own preschool with a franchise

Results:
Over 30,000+ leads generated in one year

Full Funnel Marketing For Career counseling company

Career counseling company providing career counseling services to school & college students on selecting and planning their career

Goal:

To increase more brand awareness across India and get leads and sales for their career counseling services

Steps taken to create the desired funnel:
A 3 step strategy was used to increase brand awareness and get more leads & sales for their career counseling services

Step #1 – Top of the funnel:
Create a social media marketing plan for Facebook and Instagram creating content that are targeted towards parents of school students and also towards school & college students.

The topics selected for the social media plan are broad content making people aware of things like what is career counseling, how it can help their child, why is it important etc.

Step #2 – Middle of the funnel:
In this step we use the same social media plan but this time also add content about the career counseling company and how it can help students plan their career, the type of services provided by the career counseling company.

The goal here is to make people now aware of the brand & how it can help in career selection for their child

Step #3 – Bottom of the funnel:
At the bottom of the funnel, we directly promote our services and ask people to avail our services. This is done in 2 ways
Create landing page of the service they provide using HTML page builders and collect leads of interested people
Create and run ads asking people who are interested in career counseling to avail of our services by filling up the form in the landing page