Tech-Enabled Marketing For Online Course
An online course needs to promoted using a funnel that provides a free lead magnet and then upsell the person who has taken the lead magnet with the online course
Goal:
Set a lead magnet funnel and upsell an online course to the people who have taken the lead magnet
Steps taken to create the desired funnel:
1. Create a questionnaire test as the lead magnet:
Set up a custom questionnaire form as a lead magnet, where at the end the people will be given a score based on which they can judge how good they are at making videos for their own brands.
The challenge was that there wasn’t any particular app, plugin or software that could create a type of questionnaire form that we were looking for.
Hence with the help of our web development team we were able to create a custom questionnaire form that suited our needs.
2. Comprehensive analysis test:
The questionnaire form is customized in a way that based on the answers provided a score is emailed after completion of the questionnaire form. The score helps in analyzing how good one is video marketing and what are things that they need to improve on.
3. Upsell the online course at the end of the questionnaire form
Based on the score received an online course is upsell inside the email.
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From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
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From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Tech-Enabled Marketing For Makeup Artist’s Website
A makeup artist planning to Facebook ads sales funnel to get sales for her online course
Goal:
The goal is to create a funnel where we will drive traffic to a landing page using Facebook ads to generate registration for a free recorded makeup webinar and at the end of the webinar their will be pitch for buying the course which cost is INR 1999/-
Steps taken to create the desired funnel:
1. Create a landing page on WordPress where people will register for the webinar:
The data collected on the webinar registration form is collected inside a database. The database is a custom build database, which gives you more flexibility of sorting & filtering data according to our wish
2. Set up chatbot to answer website visitor queries:
An automated messenger chatbot has been placed in each page so that people who have queries can get their queries answered. Chatbot has been setup in a way to send answers for frequently asked questions automatically
3. Automated pay now button:
The option to make a button appear after a certain period of time of watching the webinar is available with many advanced page builders like clickfunnels, however to those page builders comes at a very high price. At Buzet with the help our web development team we created the same feature on the webinar video page where the payment button appears after someone spends 60 mins on the page
4. Dedicated web pages with lead id:
Once registered the lead is taken to the page where they can watch the webinar. The page where the person can watch the webinar can only be viewed by the person who watched the webinar. The URL of the webinar video page is dynamic and any person who didn’t register for the webinar will not be able to watch the webinar even if the webinar video page link is directly shared
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From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Data-driven ad optimization for Preschool franchise ads:
A preschool chain looking to get more franchisees for their preschool across India, Nepal, Bangladesh
Goal:
Generate more qualified leads at a low cost per lead of people interested in starting their own preschool
Steps taken to create the desired funnel:
With the help of Facebook audience insights and from some inputs provided by the client itself we formulated the following steps
1. Perform customer research & analysis:
The audience for this project is quite broad as starting a preschool franchise requires less investment and less space. Hence we decided to divided the audience into 4 segments to test and check which audience perform better and which does not
2. Test out different languages:
A tier 1 city usually has a lot of preschools within a preschool area and hence people in these cities might not be interested in starting another preschool. However for tier 2 & 3 cities the number of preschools is less & hence more people might be interested in starting a preschool in those cities.
Keeping this in mind we decided to try local languages for different states instead of english as the number of person in tier 2 & tier 3 cities would be more familiar with their local languages as compared to english
3. Tracking & optimization of ads performance:
On the initial run of the ads the amount leads were high and at a low cost, however the quality of leads were not upto the mark. To help sort this issue out we focussed on the following strategy
Test and create multiple ad copies & ad angles and find the best performing ad and eliminate or pause the low or bad performing ads
Add more questions in the form that help filter out the bad quality leads and provide us with quality leads
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From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Data driven ad optimization for free webinar ads
A makeup artist looking to get sales for her makeup online course using digital marketing.
We have created a webinar funnel wherein people can register and watch the webinar. At the end, they will upsell the makeup online course.
Goal:
Increase webinar registration for the free webinar at a low cost per registration.
Steps taken to create the desired funnel:
1. Perform customer research & analysis:
The goal here is to find an audience that would give us the maximum number of webinar registrations. The data for this has been found using the audience insights tool with the following strategy,
Finding demography of people who are most interested in makeup
Narrowing down the above audience by filtering in people who are not only interested in makeup but also are interested in makeup products
2. Ad tracking and measurement:
To get maximum number of registrations at a low cost of registration it is important to find out the best performing ads and scale them and also eliminate low or bad performing ads. This was achieved by following the below mentioned strategies,
Create & test multiple ad copies & ad graphic with different advertisement angles to target the audience in multiple ways
Find out ads that have high CTR percentage & low cost per registration
Increase budget of ads having high CTR and low cost per registration
Eliminate or pause ads with low CTR and high cost per registration
Repeat the above steps and keep testing
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Setting up automation for Network Marketer
A network marketer looking to get more people join his network marketing company as his downline with the help of digital marketing.
A webinar funnel has been setup where webinar registrants are upsell an online course and once they enroll for the course they are registered into his downline as a network marketer for his network marketing company
Goal:
Increase webinar attendees for the weekly live webinar using automation
Steps taken to create the desired funnel:
A 4 series automated email sequence was setup to remind the registrant about the live webinar before it starts
1. Send a welcome email:
An automated welcome email is sent immediately after one registers for the webinar. The email at first thanks to the registrants for registering for the webinar and then it proceeds to explaining why it is important for them to attend the webinar, what will they get inside the webinar and date & time of the webinar.
It is also mentioned in the email that they will also receive reminder emails before the webinar starts just so as to not forget to attend the webinar.
2. Email reminder 2 days before the webinar starts:
In this email reminder we talk about the trainer’s experience of how by implementing the things that he will be sharing inside the webinar in his own life has brought in change in his life. The goal with this email is to create more curiosity & excitement about the webinar.
3. Email reminder sent 24 hours before the webinar starts:
Similar to the 2nd email, in this email we share the success stories of previous webinar attendees who have benefited by implementing the things mentioned inside the webinar. The goal is again the same that is to create more curiosity & excitement about the webinar.
4. Webinar starting soon email reminder:
A final reminder email is sent 15 mins before the webinar starts and the webinar link is also sent in the email
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Setting up automation for Webinar sales for Muskan
A makeup artist starting her own course where she teaches the basics of makeup to aspiring makeup artist or people who want to learn makeup for themselves
Goal:
With webinar funnel live we need to create an automated system to nurture leads & landing page visitors convert as many of them to buyers of the online course
Steps taken to create the desired funnel:
1. Facebook remarketing ads:
People who landed on the webinar registration landing page and didn’t register and people who watch the free webinar but didn’t enroll for the course were retargeted with different ad angles using Facebook ads for both respectively showing them reason on why they should enroll for the course
2. Following up with people who registered for the webinar
Most people who register for a webinar tend to miss the webinar date if not reminded about the webinar before it starts. In the funnel for the webinar we have provided an option for people to schedule the webinar for later. For the people who have registered for the webinar we reminded the about the webinar in 2 ways
An automated phone call reminder 24hours, 1 hour and 5 mins before the webinar starts
Automated welcome email confirming their webinar registration and a 2nd email 30mins before the webinar start
3. People who have queries
A chatbot with automated answers to some of the most frequently asked questions are being set up in the landing page as well the webinar video page
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.business. A holistic, user-centric perspective is what truly sets one apart.
Full Funnel Marketing For A Preschool Franchise Chain
A preschool franchise chain who is looking to get more franchises for their business across India, Nepal & Bangladesh.
Goal:
Develop a strategy to create more brand awareness for the brand as well as get leads of interested people who want to start their own preschool in their locality
Steps taken to achieve the desired goal:
1. Free webinars with industry experts:
The goal here is to target people who have some interest in starting their own business and make them aware of the opportunities available for them as an aspiring entrepreneur who wants to start a business in the education sector with a very low investment. This was achieved by organising weekly or biweekly live webinars with industry specialist on preschool education, how to start a preschool business etc
2. Build a community of aspiring preschool owners:
A free Facebook group was created for people who want to know about how to start a preschool. Here the group members get live webinar where they can directly interact with preschool chain owner and share queries and it answered
3. Convert people who want to start their own preschool business as a Franchisee with our clients preschool brand:
To generate leads for people who are interested in starting their own preschool we used to approach
Convert free webinar & Facebook group audiences to schedule a call with our clients team by mentioning about the clients preschool brand inside the free webinar as well as the Facebook group
Create Facebook leads ads targeting different groups of audiences and collect leads of people who are interested in starting their own preschool with a franchise
Results:
Over 30,000+ leads generated in one year
Full Funnel Marketing For Career counseling company
Career counseling company providing career counseling services to school & college students on selecting and planning their career
Goal:
To increase more brand awareness across India and get leads and sales for their career counseling services
Steps taken to create the desired funnel:
A 3 step strategy was used to increase brand awareness and get more leads & sales for their career counseling services
Step #1 – Top of the funnel:
Create a social media marketing plan for Facebook and Instagram creating content that are targeted towards parents of school students and also towards school & college students.
The topics selected for the social media plan are broad content making people aware of things like what is career counseling, how it can help their child, why is it important etc.
Step #2 – Middle of the funnel:
In this step we use the same social media plan but this time also add content about the career counseling company and how it can help students plan their career, the type of services provided by the career counseling company.
The goal here is to make people now aware of the brand & how it can help in career selection for their child
Step #3 – Bottom of the funnel:
At the bottom of the funnel, we directly promote our services and ask people to avail our services. This is done in 2 ways
Create landing page of the service they provide using HTML page builders and collect leads of interested people
Create and run ads asking people who are interested in career counseling to avail of our services by filling up the form in the landing page
Marketing Ready Website For A network marketer
A network marketer looking to create a brand on the internet to get more downlines for his network marketing business
Goal:
To create a website based on his personal brand that not only looks good but also is well optimized to convert visitors to potential leads for his online course. With the online course he converts the registrants for the online course into his downline for his network marketing business
Steps taken to achieve the desired goal:
1. Setup online course platform:
Set up the online course which includes setting up all the videos of the course in an organized format on the website, setting up payment methods
2. Automated webinar setup:
Set up an automated webinar funnel wherein people will register for the webinar and at the end of the webinar, they will be upsold to buy the online course. Here are the following steps done to set up the automated webinar
Create conversion-friendly landing page where interested people can register for the webinar
Setup webinar reminders for webinar registrations so that we can have a high number of webinar attendees for the webinars
Setup automated email setup and easy payment modes for people who are interested to buy the course inside the webinar
3. Optimize website for better webinar registrations:
Setup homepage that lets it’s visitor know what they are exactly going to get by visiting the website and take them through a funnel to make the visitor register for the webinar
Marketing Ready Website For a popular digital marketing coach
A popular digital marketing coach was looking to create his own website under his personal brand. The coach had a number of different programs and coaching services being provided to people of different business backgrounds.
Goal:
We needed to create a website that not only looks good and is fast but also caters to every type of business owner that the coach serves without confusing the visitor when he/she visits the website
Steps taken to create the desired website:
1. Create a homepage that is simple and guides visitor on where to go to get what they are looking for
With a strong one-liner that represents the coach and a brief about us section on the homepage is added to set the tone to the visitor on what is this website about and what they will be getting
2. Persona wise pages:
A section with 6 blocks showing the six type of customer avatars that the coach has has been added, people from respective backgrounds can click on any of those & get information based on their business niche
3. Every page have lead collection intent:
Each page on the website has some form of lead magnet in the form of a free ebook, course, test etc that is valuable for the website visitor and they can avail it for free in exchange for their name, email id or phone number. This ensures we can collect as many leads as possible and nurture those leads and convert them into customers
4. Optimised landing pages with a good offer for people to buy the coaching programs:
A dedicated well-optimized landing pages for each program with a clear call to actions and enticing offer
5. Analytics setup:
Analytics setup in the website to measure the performance of each and every page of the website. Tracking the number of visitors & how many of them are converting and buying the coaching program and taking steps based on that data to ensure an increase in conversion